How is the effectiveness of my ad measured?

We provide detailed reports on ad performance, including download numbers, listener demographics, and engagement metrics. This ensures you can measure the return on investment (ROI) for your campaign.

Can I get a sample of how my ad will sound?

Yes, we offer ad samples upon request. This allows you to hear how your message will be presented within our podcast.

What is a CPM rate, and how it is used to calculate advertising costs?

CPM stands for "Cost Per Mille," where "Mille" is Latin for thousand. It refers to the cost an advertiser pays per 1,000 impressions (or listens) of an ad on our podcast. For example, if the CPM rate is $30, and your ad receives 10,000 impressions in one month, the total cost would be $300 for that month.

​

To calculate the total amount owed to Murder Creek Media, we multiple the CPM rate by the number of thousands of impressions your ad receives. This straightforward calculation ensures that advertising costs are directly linked to the number of listeners who hear your ad on Skeptical.

Do you provide analytics on how many listens an episode receives?

Yes, we provide a detailed 30-day analytics report to show how many listens an episode received during that month. This data is sourced directly from Spotify, our podcast hosting platform, ensuring accuracy and transparency. These insights are valuable for advertisers to gauge the reach and effectiveness of their ads on the podcast.

What types of ads do you offer?

We offer both host-read ads and pre-recorded scripted ads. Host-read ads are integrated naturally into our episodes, providing a personal endorsement that resonates well with our audience.

How long does an ad placement last?

Ad placements are typically for the duration of the episode’s lifecycle. Your ad will remain in the episode indefinitely unless otherwise specified in the agreement.

Can I sponsor multiple episodes or series?

Absolutely! We offer discounts and special rates for multi-episode or season-long sponsorships. Please contact us to discuss custom packages.

What is the demographic profile of the Skeptical audience?

Our audience primarily consists of individuals aged 35-55, with a strong interest in true crime, investigative journalism, and social justice. We can provide more detailed demographic insights upon request to help tailor your advertising strategy.

What types of businesses are ideal for advertising on Skeptical?

Skeptical podcast is a great platform for businesses that align with our audience's interests and values. Ideal advertisers include companies in the true crime, legal services, mental health, publishing, and investigative journalism industries. Additionally, businesses offering products and services related to technology, cybersecurity, education, and social justice will find our listeners highly engaged and receptive. We're also open to partnering with organizations focused on advocacy, non-profits, and ethical brands that resonate with our mission.

What are the content guidelines for ads on Skeptical?

We maintain high standards for the content we accept for advertising. Ads should align with the values of our show and be relevant to our audience. We do not accept ads for products or services that conflict with the ethical standards of our investigative work. 

What is the process for getting an ad approved and placed on the podcast?

Once you submit your ad content, our team will review it to ensure it aligns with our brand and audience. After approval, we'll schedule it for placement in the agreed-upon episode(s). We work closely with you throughout the process to ensure everything runs smoothly.

How are payments processed for advertising on Skeptical?

Payments are typically processed on a monthly basis after the ad run. We accept various payment methods and will provide a detailed invoice for your records.